India’s intellectual property landscape has reached a historic milestone with the Trade Marks Registry’s acceptance of the country’s first-ever “smell” trademark a rose scented tyre. This breakthrough marks a significant evolution in how non-traditional trademarks are perceived and protected in India. Our Partner (Head – Intellectual Property) Swati Sharma shared her expert perspective with India Business Law Journal (IBLJ) on this landmark development. (Photo Credit: India Business Law Journal)
