The “Oo La La La Le O” jingle is no longer just a catchy tune, it is now a registered trademark. This development marks United Breweries Limited as the first company in India’s alcoholic beverages category to obtain a registered sonic trademark. In an article published in The Indian Express, our Partner (Head – Intellectual Property) Swati Sharma shares her opinion on the landmark development in Indian trademark law. (Photo Credit: The Indian Express)
