We all come across reels on Instagram selling cheaper knockoffs of perfumes from brands like Gucci, Dior, Victoria’s Secret, and more—often sold with claims that major celebrities wear such fragrances. But this has left the original and authentic perfume brands in a bind. Our Partner (Head – Intellectual Property) Swati Sharma shares her views on this in an article published by NDTV Profit. (Photo Credit: NDTV Profit)